Kellogg’s LGBTQ-Themed Rainbow Cereal Latest in Trend of ‘Pride’ Products

Kellogg Company has partnered with the LGBTQ advocacy group GLAAD to release a limited-edition pride breakfast cereal designed to support diversity and inclusion.

The “boxes are for cereal, not for people” campaign says the idea is to encourage acceptance of everyone “no matter who you are, who you love, or what pronouns you use,” Kellogg said in a statement. The product is called Together With Pride cereal.

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